Five Below is a dynamic new retail concept positioned to become the leading extreme-value retailer to the teen and preteen market. Five Below offers thousands of trend-right products for teens, as well as pre-teens and other value-minded consumers, all of which are priced from $1.00 to $5.00. Five Below's dynamic assortment of merchandise includes everything from sporting goods, multi-media, party supplies, candy and beverages, room decor, accessories and jewelry, bath and body products and seasonal items. By combining exceptional value with trend-right, quality merchandise in a vibrant shopping environment, Five Below has reinvented the traditional five-and-dime for today's younger generation, and has launched a new retail category within the specialty discount market. At Five Below, "Whatever You Got Will Buy A Lot."
Started in 2002 by David Schlessinger, the creator and founder of Encore Books and Zany Brainy and Tom Vellios, the former CEO of Zany Brainy, Five Below positions itself as the destination for the teen and pre-teen audience, as well as those that buy gifts for them.